Wednesday, June 15, 2016

About Me

I am a User Experience professional with deep and broad experience in digital product development and marketing. I love to work collaboratively, exchanging ideas across multi-disciplinary teams to solve problems. I apply human-centered design principles and practices to transform user insights into meaningful experiences. I have managed and mentored other UX professionals, and taught UX research, planning and design principles to developers, engineers, product managers and creatives. I take pride in delivering results for clients and customers while helping end users accomplish their goals.

My specialties include: Interaction design, information architecture, navigation design, user research, usability testing, accessibility, user flow optimization, content strategy.

Take a look at some of my work:
Research and Experience Planning
Information Architecture and Content Strategy
Interaction Design and Usability Testing


Interaction Design and Usability Testing

I have created high and low-fidelity interactive prototypes and wireframes to illustrate, document and test the interaction design for corporate and brand websites, e-commerce sites and other web-based software products. I have used Sketch, Visio, Omnigraffle, Axure and have created numerous sketches and paper prototypes.

I have also planned and moderated usability tests, both in-person and remotely, to gather feedback on designs during all stages of development and post-launch.


Information Architecture and Content Strategy

I have conducted content audits and card sorting exercises to inventory, evaluate and categorize content for small websites and large-scale, global platforms. I have developed numerous site maps to visualize information architecture and to inform site structure and navigation, and to optimize for Search. I have also developed content strategies for global brands and multi-cultural brand affinity programs. 

Site Map Examples

Tuesday, June 14, 2016

Research and Experience Planning

Primary Qualitative Research and Personas

I have led or contributed to persona development for a number of projects in industries including Consumer Packaged Goods, Financial Services and HR. I have conducted interviews and contextual inquiry sessions in order to understand users, and help project teams develop empathy.

Example personas:

Journey Mapping

I led journey mapping sessions with stakeholders, customer proxies and project team members in the Financial Services industry for a customer portal redesign project. The journey mapping sessions helped us to understand our customers' needs, goals and pain points. The sessions also brought our stakeholders and project team members into the user-centered design process, where they learned about our methods for creating an experience our customers would love.

I participated in a number of journey mapping sessions for industries including consumer packaged goods and education. I created visualizations of the user journeys, user flows and experience frameworks to share with our clients, and for internal use.